Margo Waldrop digs into the highs, lows and occasional existential crises of content work. Today, she argues that a little ...

By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

This article explores important facts about digital marketing and effective strategies that can really help businesses ...

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

For Brunno Motta, CBO at Adzappy, email marketing has lost effectiveness in the betting industry, as the saturation of ...

Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero ...