The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” will roll out globally this year and arrives ahead of a potential trade war.

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also confuse or even alienate current customers.

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

The Federation of Information Technology Industry Sri Lanka (FITIS) yesterday welcomed the Budget 2025 presented by President and Finance Minister Anura Kumara Dissanayake and commended the strategy ...