The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Maie Gall looks at the changing world of prescriber segmentation in the oncology space in our oncology themed month. Today's world of Oncology is characterized with many new and exciting changes.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

QKS Group has named Skai as a technology leader in the SPARK Matrix™: AdTech Platform, 2025. The QKS Group SPARK Matrix™ evaluates vendors based on technology excellence and customer impact. It offers ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Market segmentation is the process of dividing your target audience into smaller groups based on their characteristics, needs, preferences, and behaviors. It helps you tailor your marketing ...

Target Market: Definition A target market represents specific potential buyers who share common characteristics and display purchasing potential for business products or services. The target audience ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

Intel's ( NASDAQ: INTC) new CEO is weighing potentially ending the marketing of its 18A chipmaking technology to new clients ...

Find expert Bitcoin (BTC) price predictions for 2025, 2026 and 2030. See key drivers, potential risks, analyst insights and future BTC outlook.