One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

Marketing segmentation is the strategic process of dividing your customer base into distinct groups based on shared characteristics, behaviours, and needs. Mastering market segmentation can unlock ...

This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies. Dig deeper: How to ...

Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted.

See how evolving tech and privacy laws are reshaping customer segmentation and marketing strategies.

The psychographic profiling that passes for market segmentation these days is a mostly wasteful diversion from its original and true purpose—discovering customers whose behavior can be changed ...