Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy, a company simply divides the larger market into groups based on several defined traits.

Unfortunately, most companies "segment" their market merely by using a category from a list of potentially numerous categories. For example, at a recent Forrester conference I watched an analyst list ...

Marketing Strategy Sample. There are three key components for developing a sound market penetration strategy: market sizing, market segmentation and embracing the technology adoption curve.

When it comes to business development, market segmentation is not just a phrase. It represents much more than a line item on an annual marketing plan outlining the primary, secondary and tertiary ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new market segmentation study on the metal fabrication industry.

Examples of Business Market Segmentation. Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels ...