The University of Massachusetts Amherst debuted a new seal on Friday, March 31. The University of Massachusetts Amherst The change coincides with Massachussett's plan to update and replace its ...

The University of Massachusetts Amherst has a new seal and brand mark. ... UMass Amherst unveils new seal and brand mark by: Amy Phillips. Posted: Mar 31, 2023 / 01:53 PM EDT.

UMass Amherst has rolled out a a new university seal and brand mark that school officials say "expands the university’s visual identity system" but some students aren't convinced.