Short Message Service, or SMS, text messaging first became popular in Europe and Asia, because it was much cheaper to send short text messages than make an actual phone call.

According to recent data, amongst B2B marketers, SMS messaging increased by 197% between 2015 and 2017 alone. That’s because the majority of consumers would rather text with a business for ...

Many people do still use SMS, however, not least to communicate with friends and family who may not have the same messaging apps installed or who are on a different mobile operating system.

2. Give Clear And Easy Choices For How To Respond. Customers value their time and choose convenience over effort. Sending them proactive SMS text messages tailored to their preferences and ...

We are inundated with brand messages every day, and many companies are struggling to cut through the noise. A guaranteed way to reach directly into the palms of consumers is via the text message ...

Standard SMS text messages sent outside of these platforms are not end-to-end encrypted and are only subject to weak encryption by mobile carriers. What To Expect In Text Message Marketing in 2025.

Google has just confirmed that it is rolling out a significant update to the Messages SMS app that has been downloaded more than 1.5 billion times and is used for text messaging by hundreds of ...

Text messaging was first introduced to cellular phones over 30 years ago, but sadly, it hasn’t evolved much since then. The Short Messaging Service (SMS) technology we use today is much the same ...

If you can believe it, text messaging turned 20 years old today, ... Matti Makkonen is dubbed as "the father of SMS", and in 1984, he put forward the idea of a mobile phone messaging service.