NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

Even though digital marketing opportunities abound, there is still a place for print (and magazines in particular) in your overall media plan. Here’s why.

The American Society of Magazine Editors managed a substantial overhaul of its editorial guidelines with surprisingly little rancor from the ranks. The new guidelines, among other things, will allo… ...

Set for Sunday, April 6, at Encore Las Vegas on the opening day of NAB Show, Programming Everywhere is home to the year’s most important conversation about the new business of video content.

Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming.. That and other innovations were touted by the media giant Wednesday at its fifth ...

Google gives publishers the ability to run display and text ads on their sites. They can run both styles of ads, or just pick a single one. The same goes for advertisers, who also have to choose ...