The Messi cam is "pushing the boundaries of how fans experience the game," said MLS Executive Vice President of Media Seth Bacon. Bacon added, "With this collaboration, we're bringing fans even closer to one of the greatest players of all time- in a way that's dynamic, immersive, and made for the next generation of fans.

Lionel Messi will star in an exclusive TikTok livestream during Inter Miami's Aug. 2 Leagues Cup matchup with Necaxa as part of Major League Soccer's continued audience expansion efforts, MLS announced Thursday.