Ashe loves spoiling her avatar, NotLeah, with the finest of luxury items. Courtesy of Leah Ashe. Through the popular online gaming platform Roblox, she’s purchased her avatar, NotLeah, four ...

The experience allowed Roblox’s core demographic — roughly ages 9 to 15 — a digital entrée to the rarified world of luxury goods that few can dream of in the real world.

Luxury fashion continues to gravitate toward Roblox, an online game that allows brand partners to build custom virtual worlds for shoppers to explore. Roblox players control avatars that can don ...

Variety isn’t the only luxury Roblox users have access to. In May 2021, Roblox unveiled a collaboration with Gucci. The Gucci Garden was a place where Roblox users experienced the creative ...

House of Blueberry and Natori announced the design and launch of a digital fashion collection that combines Natori’s iconic designs with the magic of the virtual world for all avatars in Roblox ...

Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, Gucci Town includes Mini Game Heights, a Creative Corner for creating art pieces, an exhibition space ...

Gaming platform Roblox surveyed 1,000 Gen Z-ers on their fashion preferences. 2 in 5 said they prefer that their avatar be more stylish than their actual self. Digital fashion could be a $50 ...

Gaming and fashion may appear to be unlikely bedfellows, but what our avatars wear — whether skydiving into a battle in Fortnite or having a dinner date in The Sims — has been of interest ...

Hugo Boss lands on Roblox to promote new denim-inspired clothing line Planet Hugo comes as the German fashion house falls under sharper pressure to hit sales targets. Published March 14, 2024 ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021 ...

Gaming and fashion may appear to be unlikely bedfellows, but what our avatars wear has been of interest since video game characters could first change their clothes. CNN values your feedback 1.