Most consumers say they want better discounts, according to a Kobie survey.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Branding plays a powerful role in building long-term resident loyalty. Strong branding creates an emotional connection, ...

Jean-Philippe Niedergang offers a strategic perspective on why the payment stage, often seen as a mere formality, represents ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

RaceWay, an Atlanta–based gas station and convenience-store retailer, has selected PAR Technology Corp. (NYSE: PAR) as its technology ...

Being a member of a hotel loyalty program gives you access to savings and perks you wouldn’t get otherwise. These rewards may include members-only offers such as room upgrades, free parking and Wi-Fi, ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

As some consumers pull back on spending amid economic uncertainty, fast-casual restaurant chains are leaning on rewards programs to pull them back in. "In tough times, loyalty programs become more ...

RateHawk has announced improvements to its Pro Series loyalty program, making it easier for travel partners to earn and redeem points. The travel booking platform has eliminated previous restrictions ...

Carnival Cruise Line has announced the launch a new loyalty program, Carnival Rewards. The new program taking effect in June 2026 introduces a points-based system featuring personalized perks and new ...