Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

Loyalty Programs: The New Table Stakes . Simon-Kucher’s first study with input from 100-plus restaurant brands shows that 82 percent of brands already have some type of loyalty or rewards program in ...

Carnival Cruise Line has announced the launch a new loyalty program, Carnival Rewards. The new program taking effect in June 2026 introduces a points-based system featuring personalized perks and new ...

7. REWARD BRAND ENGAGEMENT TO MAKE LOYALTY A HABIT. Design your loyalty program like a two-way relationship, not a one-time transaction. The best programs reward spending and engagement, such as ...

Kroger, CVS, and Kohl's are among the 350 companies with the best loyalty and rewards programs, according to new research from USA TODAY and Plant-A.

For some operators, that might mean a loyalty makeover, and others have created an entirely new digital rewards program. Here are eight of the biggest loyalty program launches and revamps of 2024 ...

“I’ve got DoorDash rewards, 7-Eleven rewards, Temu rewards, RTC rewards, and Starbucks rewards,” said Mame Stewart, a Las Vegas shopper who uses multiple apps to earn points and get discounts.

Wayfair’s new loyalty program is here: What to know, how to access perks and more Wayfair Rewards costs $29 annually and gives members exclusive sales, free shipping and more. Oct. 25, 2024, 11: ...