News

Loyalty programs don't come in a one-size-fits all package. Spiegel uses P.F. Chang's rewards program as a good example. The brand recently introduced a paid loyalty tier (platinum), for their most ...
Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...
Royal Caribbean Cruises Ltd. (RCL) is leaning into its loyalty program strategy as a key lever to deepen guest engagement and ...
How Web3 technologies can make loyalty programs better. ... This is what I call “Web 2.5,” where users are participating in Web3 but have a Web2 interface. Gradually, ...
Part of the shortcomings of these Web2 programs is that customers do not feel that they are being truly rewarded. For example, many Web2 companies claim they offer the portability of loyalty ...
Grocery shoppers can save money by being flexible with their choices and taking advantage of loyalty programs and cash-back ...
Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but ...
Adoption will come via a Trojan horse. If Web3 loyalty programs are successful, they will drive positive outcomes for the entire crypto industry by onboarding new users in a familiar context.
Tokenization of Customer Loyalty in Web3 A migration from closed to open systems is underway to tackle value loss in programs.
Cruise line guests under the current VIFP program can convert their points to the new Carnival Rewards loyalty program ...