Phase two of Explora Club brings added member perks and a status-match boost as guests increasingly defect from Carnival to ...

YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

It’s a new month, which means a fresh set of transfer bonuses to take advantage of. Today, we’ll examine this month’s newest ...

AI can transform relationships throughout the client lifecycle, allowing humans to focus on deeper connections and sustained ...

How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty ...

Thoughtful "freebies" can deepen loyalty with your best customers—the key is to make rewards feel personal, purposeful and tied to the value your brand already delivers.