Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

Think of loyalty marketing and SEO as the “salt and pepper of the marketing mix.” As ingredients among several others in a dish, salt and pepper may not go into the pot at the same time.

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Just as brands are recalculating sourcing strategies and cost structures, consumers are reassessing what they buy, who they ...

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the ...

Customer loyalty marketing is a major segment of marketing theory and considered one of the value propositions that a marketer can offer a potential customer. Customer loyalty marketing programs ...

Loyalty Marketing based on attracting and retaining customers through price incentives are mismanaging brands. Price-incentive induced purchases build deal loyalty not real loyalty.

Early loyalty programs gave players redeemable paper tickets. The future of loyalty marketing in Las Vegas continues to be much more technology-based.

Augeo, a tech-driven loyalty marketing firm based in St. Paul, has sold off one-third of its business – the loyalty division for financial institutions – to private equity firm Lightyear ...