From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

A new loyalty program is coming that seeks to engage more personally with members. That could mean the end of the tiered ...

Explore what is a POS system and how it can enhance your business operations. Discover how it manages sales, inventory, and ...

EG America, Westborough, Massachusetts, promoted Whitney Johnson to senior vice president of marketing. Johnson joined the ...

In today’s eco-conscious market, businesses are seeking innovative ways to reduce their environmental impact while enhancing ...

Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev ...

Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...

Sheffield B2B creative marketing agency Objective has achieved a record-breaking year following a hugely successful ...

Digital Silk is an award-winning California digital & brand agency dedicated to growing brands online. With a team of seasoned experts, Digital Silk delivers exceptional digital experiences through ...

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

University of South Australia’s Ehrenberg-Bass Institute of Marketing Science - is celebrating 20 years of transforming the industry and working with some of the biggest brands on the planet – and ...

Ecommerce is evolving rapidly with new technologies, changing consumer behaviors, and market shifts. Explore the top ecommerce trends for 2025 to stay ahead.