Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Just as brands are recalculating sourcing strategies and cost structures, consumers are reassessing what they buy, who they ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

The Wills Group has appointed Matt Simon as its first chief marketing officer, the family-owned convenience-store company ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Aligning with core values, leveraging technology and prioritizing the fan experience can create a lasting impact and drive ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

The Rock It! Co., founded by Leah Stoudenmire Lawson, specializes in creating corporate events designed to build brand ...