Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

Just as brands are recalculating sourcing strategies and cost structures, consumers are reassessing what they buy, who they ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

The Wills Group has appointed Matt Simon as its first chief marketing officer, the family-owned convenience-store company ...

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” which featured Tamara Oliverio, vice president of loyalty and customer ...

Aiming to mix shopping with experiences, the Asos World launch comes seven years after former loyalty programme A-List was ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits ...

Privately owned hotel group L+R Hotels is rolling out a commercial restructuring aimed at centralizing operations across its ...

CrowdPlay and Rethink Loyalty were speaking separately with the Boston Celtics about their fan engagement efforts in 2023 ...

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving ...