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Today the like button can be found everywhere on the internet. It has transformed digital advertising and marketing and helped fuel the growth of the $250 billion social media industry.

SAN FRANCISCO — The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip.

The Internet wouldn't be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip.

Like it or not, the button has served as a creative catalyst, a dopamine delivery system and an emotional battering ram.

SAN FRANCISCO (AP) — The internet wouldn’t be the same without the Like button, the thumbs-up icon that Facebook and other online services turned into digital catnip. Like it or not, the button has ...

The iconic "Like" button has been given a redesign that's still slowly making its way to all users. The new "Like" is now mostly white with a gray outline.