The luxury Italian brand’s island on the gaming platform aims to ‘introduce a new generation of gamers’ to its hero fragrance ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.Nikeland is ...

Vans, Chipotle and Hyundai are among the other companies experimenting with promotions on Roblox. A recent Vans World activation that carries similarities with Nikeland, like online games and virtual ...

Innovation is in the DNA of sportswear brand Nike. Here we look at how it is leveraging the very latest technology trends such as the metaverse, Web3, and NFTs to create better customer ...