On the eve of their first "virtual" party conference, Labour have unveiled their new slogan: "A New Leadership". It replaces "Under New Management", a phrase Sir Keir Starmer has been using since ...

The Labour Party has unveiled it's new slogan, promising "a new leadership" for potential voters.. Under Sir Keir Starmer, Labour is seeing "a completely different style of leadership" according ...

Buzzfeed has a little fun with the Obama campaign’s new re-elect slogan: “Forward.” It’s a word previously seen on MSNBC, in the Chinese Communist Party, etc and etc. Because this is a ...

Sir Keir Starmer has a new message - but will it help Labour win back votes where the party needs them?

Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

With the opening of Labour’s conference, online only this year, the party has unveiled its new slogan: “A New Leadership”. The phrase points to a deeper problem for Labour.

LONDON - Prime minister Gordon Brown unveiled the Labour Party's election campaign slogan, 'A future fair for all' this weekend, as the battle lines become clearer ahead of this year's general ...

The Daily Mail even found a 2003 photograph showing Gordon Brown behind a lectern bearing the slogan. Embarrassing for those who think slogans need to be new to be effective. But Saatchi's director of ...

Sunak’s Campaign Slogan Risks Stoking Nostalgia for Labour Years Conservatives warn Labour will take UK ‘back to square one’ But line could remind voters about post-2010 political turmoil ...