The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the nation's best logos ...

Which it definitely is neither. This gives a lot of space to partnerships, being next to other Los Angeles brands. For these characteristics, it makes quite a bit of sense why they built it the way ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The board updated the logo as a welcome back to tourism after a "lost year" due to the COVID-19 pandemic. The logo was quietly unveiled June 16, just after California and Los Angeles County ...

Los Angeles Times readers had lots to say about our arbitrary declaration that Western Truck Exchange had L.A.’s best business logo. And not all of them thought we were wrong. Through latimes ...

“2015 was a completely different situation,” Zucker said. “There was a big outcry to do something, to just send some kind of very physical representation that this is not the same old Clippers.

A detractor, however, opined, "Los Angeles has a new logo and it's more hideous than the 405 at 4 o'clock." The board wanted to update the logo as it stages a comeback from tourism's "lost year ...