Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad ...

More than 110 years after introducing the first hair color in the U.S., and 50 years after launching the first hair color for home use, L'Oréal Group today announced two new technology-driven ...

L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target ...

L'Oreal accounts for about a third of the $11 billion global hair-color market, according to data from Euromonitor International. L'Oreal's shampoos and styling products are also the world leaders ...

L’Oreal, the brand that actually created the first at-home hair dye in 1907, wanted to reinvent the at-home hair coloring process for modern consumers — a beauty practice many consumers took ...

For easy application of the hair dye, you should section your hair into four parts-two in front and two at the back. It is that much easier to work with, and this way, all strands are coated evenly.

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...