The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

If you're in the market for products that give you glowing skin without breaking bank, I have a list full of ~Seoul~utions ...

That was the overnight effect K-Beauty had when it entered the U.S. market in 2011. Products like gunk-absorbing pimple ...

Since then, K-beauty has only grown in popularity, becoming a major movement not only Stateside but also in the global skin-care industry. Many Korean-made products focus on treating (and ...

Innisfree will make its range of products, including serums, face masks, sunscreens, and makeup, available on Zepto ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly three) and the recent hubbub of fellow K-beauty brands, including Cosrx and ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.