Global marketplaces like Amazon dominate the industry. Beauty traditions once confined to specific regions are now thriving ...

Hince, the South Korean makeup brand that captivated social media in 2024 with its True Dimension Radiance Balm and its ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Indulge in all things fun at the Korean Karnival 2.0 festival in Gurgaon, which is scheduled to be held on the first weekend ...

Boots has unveiled its fifth annual Beauty Trends Report, spotlighting six key trends expected to dominate the beauty ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

It was a foundation that seemingly perfected the skin in one stroke of a sponge, by a little-known South Korean brand called ...

A testament to their growing influence, these celebrities are making rounds in the fashion and beauty industry—being tapped on as brand ambassadors. Ahead, we’ve curated a guide on the latest Korean ...

Meet Haeyoung Cha, the straight-talking founder of cult Korean perfume brand Nonfiction, which is poised to take Hong Kong – ...

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...