Kendrick Lamar has partnered with Gatorade to be the voice of its new advertising campaign. As reported by Bloomberg, the ...

Kendrick Lamar continues his winning ways as he has been tapped as the first music artist to be featured in a Gatorade ad. Kendrick Lamar Sets Precedent With Gatorade Ad On Friday (April 18), the ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

In his ongoing legal battle with Universal Music Group, Drake is now claiming Kendrick Lamar's Super Bowl performance further ...