The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand revival strategy.

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

Dive Brief: KFC is issuing a “battle cry” to its fast-food rivals with the launch of an integrated ad campaign, according to a press release. The campaign is timed to the introduction of the ...

But KFC's story doesn't end at their irresistible menu. The brand is also known for its bold marketing campaigns, creative product innovations, and sustainability efforts.