Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

The first of Highdive’s entertaining ‘multi-chapter’ odyssey of the colonel’s pursuit of the perfect fried chicken recipe has ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

Dive Brief: KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious demeanor as part of a multi-phased campaign that aims to return the Yum Brands chain to ...

In this eye-opening video, we dive into an insane viral marketing hack that could revolutionize the way you promote your brand. Discover the secret strategies that make campaigns go viral and ...

Ford's "From America, For America" campaign, offering employee pricing, boosted Q2 sales by 14%. The campaign was a response to potential tariffs and aimed to solidify Ford's image as an American ...

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K followers think because she's an AI-powered social media influencer.

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the same playbook to more of its humdrum toiletries.

DALLAS, Texas — A Texas hemp company is turning a very public jab from Lt. Gov. Dan Patrick into a full-blown marketing campaign — just as state lawmakers prepare to revisit the future of hemp ...

Though his viral social media campaign has echoes of Kamala Harris’ own meme-filled presidential run, analysts say Mamdani’s exhibited key differences that helped usher him to an apparent victory.

Wanda James: CU is trying to silence me after I raised concerns about a racist marketing campaign I criticized a University-funded public health campaign called “Tea on THC” and now I’m ...