KFC unveiled a new mock-up of their recognizable icon Col. Harland Sanders on Tuesday, and publicized the new logo with a giant image in the Nevada desert.

“If it wasn’t for the KFC logo at the bottom of the label, I would have assumed it was a high-end fragrance,” a reviewer for England’s Warwickshire World wrote.

Pepsi 's logo started out similar to Coca-Cola's, but the companyhas adopted a philosophy of gradual change. "The best logo redesigns areby evolution, not revolution," says design expert David Carter.

A banker believes she should have free KFC for life - after getting the fast food chain's logo tattooed on her lip. Tabatha Andrade, 20, decided she was going to get a tattoo of something "deeply ...