Jack Gordon conducts a pilot study to investigate the effects of 'brain rot' (content consumption) on cognitive performance.

Doctors explain how consuming digital ‘junk food’ on social media can affect brain development and whether ‘brain rot’ is real.

Experts explain whether "brain rot" is real, a sleep scientist shares the best time to set your alarm to avoid hitting snooze, and more from TODAY for June 6, 2025.

As a result of too much screen time, brain rot might be associated with symptoms like brain fog, fatigue, reduced attention span and an inability to self-regulate.

Still, for some people, the knowledge that these audios were part of the roots of Italian brain rot makes the entire phenomenon feel rotten. Are all the Italian-brain-rot characters Italian?

Is the overconsumption of "trivial or unchallenging" content online or on social media platforms causing our brains to deteriorate?

The real science of brain rot Blame cell death and fungi for brain decay, not TikTok. TikTok won't really make your brain rot. That doesn't happen until after death.

Preventing brain rot involves proactive daily habits for a sharp mind. Start small, stay consistent, and enhance mental strength.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of AI-generated characters that are flooding TikTok.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok.

The word of the year in 2024, experts break down what brain rot is and how social media might cause it. Plus, they share their top tips for avoiding brain rot.