Saudi Arabian bank Alinma has struck a deal covering naming rights to one of the stadiums that will host action from soccer’s ...

Haay Jameel’s 'Thread Memory' exhibition showcases the powerful tradition of Palestinian tatreez, highlighting its cultural ...

Once complete, Jeddah Tower will be the centrepiece in a new district under construction to the north of the city. The ...

Sanjeev Goyle, CEO- OOH & Rural, Rapport, talks about the benefits of taking out-of-home to the non-metros and why sustainable practices are non-negotiable ...

Net media revenue in out-of-home (OOH) increased 8.07% to $1.301.8 billion in 2024, the Australian industry announced. The December quarter was up 6.6% to $393.8 million. Digital OOH (DOOH ...

What are the best city building games? There’s nothing more relaxing than sitting down for an afternoon of city building games. We’ve lost countless hours lining up buildings just how we like ...

Digital ad fraud, especially in the avatar of invalid traffic (IVT), has become far more than just a ’cause for advertising inefficiency’; it skews campaign data, drains ad budgets and diminishes ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

The Out of Home (OOH) industry is taking on new dimensions ... which holds advertising rights to all bus shelters across the city of Dubai. They are being used by blue chip advertisers to promote ...

In the bustling streets of metropolitan cities, billboards are a staple of urban life, offering businesses unmatched visibility. However, large LED displays often become an eyesore, detracting from ...

A day after creating waves with its bold “PVMA” campaign, Puma has followed it up with a stunning outdoor advertising (OOH) reveal. The brand, which swapped its iconic name for “PVMA” yesterday to ...

Barcelona came from an early goal down to beat Real Madrid 5-2 in the Spanish Super Cup final on Sunday held at King Abdullah Sports City Stadium in Jeddah, scoring four goals in a dominant first ...