The University of South Florida’s Be Bold campaign earned the prestigious platinum award in the 2025 Hermes Creative Awards. Selected from more than 6,000 global entries, the campaign showcases ...

Esi Eggleston Bracey, the chief growth and marketing officer at Unilever, unpacks Dove's partnership with Crumbl. "That's culture to cart," she said.

The marketing communication process model consists of senders, receivers, encoding, decoding, and feedback, all of which are crucial for effective messaging. Creating a targeted marketing ...

This paper discusses the influence mechanism of prosocial behavior through anthropomorphized brand messaging in cause related marketing among young adults, based on heuristic systematic model, the ...

A connection between quantum theory and information theory Date: December 6, 2024 Source: Linköping University Summary: With the help of a new experiment, researchers have succeeded in confirming ...

It can be concluded that the fault information processing model by combining the two improved algorithms can effectively improve the accuracy of fault localization and provide an efficient and ...

The first step in managerial marketing and the communication process is identifying key audiences and segmenting those audiences into specific groups so that communication can be targeted to them ...

In this article, we present electromagnetic signal and information theory (ESIT). ESIT is an interdisciplinary scientific discipline, which amalgamates electromagnetic theory, signal processing theory ...