As consumer behaviour trends grow in ... Impact of consumer behaviour on technology trends. July 15, 2022, 3:30 PM IST Sanjoy Bhattacharya in Voices, India, TOI ...

Jean-Baptiste Hironde is the CEO and Co-Founder of the mobile app development and publishing studio MWM, based in Paris, France. The influence of artificial intelligence (AI) on our society and ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices ...

Choices in today’s marketplace are often the outcome of a technology-augmented process in which behavior is partially a reflection of consumer preferences but also a reflection of the medium in ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

The fusion of technology and social media has reshaped fan-celebrity interactions, opening doors for consumer startups to harness celebrity endorsements. Social platforms offer an intimate view of ...