A photo of Kevin James taken during a promotional photoshoot for "The King of Queens," a sitcom he starred in for nearly a decade, has become a favorite meme.

The meme uses a photo of James wearing earbuds and sunglasses, looking focused. Famously, James was down 3-1 in the 2016 NBA Finals series, which was when the photo was taken.

Kevin James meme origins and spread The photo first appeared on Getty Images on Jan. 1, 1998, with the description stating that Esparzam captured it in the “late 1990s” for the CBS Photo Archive.

Kevin James knows he’s the king of memes. The actor appeared on Tuesday's episode of The Tonight Show Starring Jimmy Fallon, during which the host, 49, said he’d be remiss not to ask James, 58 ...

This meme has gone around everywhere and even James' own son Bryce recreated it recently. However, it shows James's reach and the athletes' excitement for the upcoming games.