To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, unpacks the company's refreshed narrative, the power of AI and ...

We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

Jobberman Nigeria, in partnership with the Mastercard Foundation, is reshaping the future of talent acquisition and workforce ...

The AI revolution isn’t solely about groundbreaking technology; it’s fundamentally about shaping more profound and useful ...

Artificial intelligence is reshaping marketing. It is changing how brands connect with people. AI helps create personalized ...

As Artificial Intelligence and evolving consumer behaviours reshape the global marketing landscape, Adesina Toheeb Damilola ...

The rules of performance marketing have changed. What once worked – batch reports, generic creatives, and reactive decision-making – now leads to wasted budgets and missed targets. Today, it’s all ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

“AI-driven tools and techniques, specifically as it relates to data and segmentation of audiences, is really something that ...