Lauren Parr is the co-founder and Product Director at RepuGen, one of the leading healthcare reputation management platforms.

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This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no ...

The rules of performance marketing have changed. What once worked – batch reports, generic creatives, and reactive decision-making – now leads to wasted budgets and missed targets. Today, it’s all ...

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HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.

Standard SEO practices focus on the machine. But many ranking signals, including links. are based on human interactions.

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