How to Write a Gap Analysis Report. ... For example, let's say you own a bridal shop. You sell lots of wedding dresses to local customers who shop at your retail location.

How to Write a Marketing Analysis Report. ... For example, aspire to increase sales to current customers by 2 percent within the next six months and engage two new customers each month.

For example, the objective of a SWOT analysis may be focused only on whether or not to perform a new product rollout. With an objective in mind, a company will have guidance on what it hopes to ...