When you’re creating content for your e-commerce pages, your audience already has a vague idea of what they want to buy. But it’s your job to help them fully figure out what they want.

To help those still in the early phases of writing web content (a.k.a. the phase of confusion and panic), here is a basic checklist to go through before publishing work.

When writing for the web, effective online content has two important characteristics: clarity and conciseness. Website visitors want straightforward copy with an intuitive structure to help them reach ...

An About Us page is an integral piece of content to have on your website. Every single successful business has one, no matter their industry or what they sell. After all, every brand has a story ...

Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page.

How to write conversational web content A conversational tone is not about only about being informal. You can have serious content, but the focus should be on being simple and clear ...

What is a title tag? How do you write one? Why are title tags important?Do they actually help with search engine optimisation? Can I see some good and bad examples?. Following on from our blockbusting ...

Anna Bernstein is a prompt engineer at Copy.ai, which makes AI tools to generate written content. Her job is to write prompts to train the bot to generate high-quality, accurate writing.