If you're going to write a blog for your company or for yourself, you're going to have to exercise your vocal cords -- they are muscles, after all! -- and make it clear what you envision for the blog.

I write in all these modes because I’m fascinated by the ways personal experience connects to larger histories, and because I want my writing to matter to the people who read it—people who are ...

How To Write A High-Performing Blog Post. A blog post needs to hook the reader, deliver value and keep them engaged from start to finish. That’s why you should: 1. Start with a compelling ...