The style guide becomes a resource for all your employees, keeping them on message, and it can help media outlets and agencies promote your new brand effectively. So, whether you're rebranding or just ...

And brand consistency isn’t just about logos and colors; it’s also about the image and character you convey in your content. If you don’t have a style guide already, don’t beat yourself up.

The point of a brand style guide is to cement your identity in place, so you must figure out each piece before you can document them. Don’t continue onward until you’ve accomplished this. 1.

Illustration by Propoint Designer Gregg D. A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts ...

What is a style guide vs. an SOP? I often use “style guide” and “SOP” interchangeably, because what you really want to create for your writers is an all-encompassing guide on how to write ...

Brand style guides clearly state the creative, contextual and even emotional nuances of a brand, and when used by influencers they also distinguish their personal brands from their peers.

Four Reasons You Need a Brand Style Guide. All organizations, no matter how big or small, require branding to connect with their customers. If you have a name, a logo, and a social media account, you ...

Steps to write your brand-building book Let’s now look at how to do it. Writing a book is a significant undertaking, but with the right approach, it can be an incredibly rewarding experience.

Steps to write your brand-building book Let’s now look at how to do it. Writing a book is a significant undertaking, but with the right approach, it can be an incredibly rewarding experience.