Today’s AI search agents, think ChatGPT, Perplexity and Google’s Search Generative Experience (SGE), go beyond serving links.

The LLM group showed "weaker memory traces, reduced self-monitoring and fragmented authorship," the study authors wrote. That ...

SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support ...

Before December search engines such as Google will need to implement several other measures aimed at protecting children ...

With chatbots sending users to nonexistent pages, websites are redesigning their 404 error messages to serve content, retain ...

Discover how to transform Claude AI into a powerful SEO tool for audits, competitor analysis, and keyword research with ...

Here are five priorities to guide your digital strategy in this new search era: 1. Rethink your KPIs. Stop measuring success ...

Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, ...

Approximately 81% of respondents use search engines to find mortgage advice or information, a report has found.

Baidu’s search platform now competes with social apps such as ByteDance's Douyin and AI-native browsers for user attention.

Avoid the internet, a new study says. Googling for new ideas can inhibit a group’s creativity during brainstorming sessions, ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...