The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

Doubleverify has introduced a new attention measurement tool that will first launch on Snap.The announcement:DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, ...

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Since Snapchat stories disappear after 24 hours, you might want to download them to your phone’s gallery to revisit the memory. However, the app doesn’t feature many options to do so, which is why we ...

Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS ... attention metrics across social platforms and the open ...

Top Utah officials are suing Snap Inc., which owns the social media platform Snapchat, and accusing it of creating an ...

Snapchat, the social media app known for its disappearing photos and messages, is the latest platform to face Utah’s targeted campaign against the alleged harms of social media.

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The state’s fourth lawsuit against Big Tech claims Snap’s addictive design, hidden data harvesting and AI chatbot put ...

Move aside, Google Maps: Snapchat’s Snap Map has hit a major milestone with 400 million monthly active users. Most Read from Fast Company. 5 Navy SEAL strategies to turn stress into success in ...