The new solution marks an expansion of DV’s attention measurement capabilities, now spanning open web, connected TV (CTV), ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

Doubleverify has introduced a new attention measurement tool that will first launch on Snap.The announcement:DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, ...

DV Authentic Attention for Social helps advertisers measure the impact of their ads on social platforms, starting with Snap.

Top Utah officials are suing Snap Inc., which owns the social media platform Snapchat, and accusing it of creating an ...

The state’s fourth lawsuit against Big Tech claims Snap’s addictive design, hidden data harvesting and AI chatbot put ...

Utah leaders, for a fourth time, are suing a social media company; this time, their target is Snapchat for its alleged ...

Media measurement and optimisation platform Integral Ad Science (IAS) has agreed a strategic partnership with social media giant Snap Inc and eye tracking business Lumen Research covering customised ...

Utah sued Snapchat's parent company Monday, alleging the app intentionally designs features to "hook" children to the ...

The U.S. men's national team notched a huge win in the CONCACAF Gold Cup quarterfinals on Sunday evening. Team USA topped ...