One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on a gr. Chron Logo Hearst Newspapers Logo. Skip to main content.

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

The 2014 Nobel Prize in Physiology or Medicine has been awarded to John O´Keefe, May-Britt Moser and Edvard I. Moser for their discoveries of cells that constitute a positioning system in the brain.