The search for life beyond our planet continues, and one of the most underappreciated tools in an astrobiologist's toolkit is ...

The Large Hadron Collider is one of the biggest experiments in history, but it’s also one of the hardest to interpret. Unlike ...

During his Ph.D. research, mathematician Tyron Lardy worked on a new approach to hypothesis testing. Instead of the ...

Ikea began “process mining,” which has led to a whole new way of thinking about omnichannel execution at the retailer.

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

Milestone articles have highlighted the frequency and types of statistical errors in research,1–5 yet fundamental errors ...

The advent of generative AI brings to the forefront many novel and complex legal questions related to fair use and copyright ...

Scientists are peering into the universe's mysterious Cosmic Dawn using the faint whispers of hydrogen radio waves emitted ...

With technology that’s so effective it’s invisible, the MMA organization is revolutionizing sports entertainment ...

Nearly a third of U.S. adults age 20 and older eat fast food on any given day. And of those who do, 1 in 5 get at least a ...