Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Stars, the Bucks went to Brook Lopez in a crucial moment and got contributions from their trade deadline acquisitions.

Analysing which Premier League teams have been most affected by sendings-off - and when it is worth taking one for the team ...

By casting a man in this ad, it suggests that in order to legitimize the work of parenting, we need to see a man perform it.

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

An ad airing Super Bowl Sunday features “America’s deadliest epidemic,” obesity, and what can be done about it with the use of “affordable” compounded weight loss drugs.

Years ago, when we introduced the NSX to the world for Acura's Super Bowl spot, our goal wasn't to showcase flashy driving ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Four months after three American schools declined a Pac-12 invite, they are not off the table but would only join the Pac-12 if it made sense financially.

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...