Cursive scripts tend to be difficult to read, which is why you won’t see many in the best logos (though there are exceptions). Sans-serif fonts are easier to read, especially on the screen.

Surprisingly, Washington College only introduced its cursive logo in 2013. The Maryland institution took the design directly from George Washington’s own signature with no modifications, hence ...

Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Yet many companies have been hesitant to drop cursive. Ford enlisted logo design god Paul Rand to rework its cursive mark in 1966. In his proposal for a modern update, ...

One thing is probably the company’s signature red and white, cursive logo; it’s instantly recognizable and it’s hardly changed over the 127 years since it was introduced to consumers.

As cursive gets phased out of young people’s education, the school wanted to be more welcoming to students who may have never learned the writing style. “The new logo features the Washington ...