From interactive theatre shows to themed escape rooms, immersive events have never been harder to dodge. Katie Rosseinsky ...

The "immersive entertainment" boom takes user-centred experiences to new heights, but isn't it making culture a little ...

NASCAR officials visited the Union League Boys and Girls Club in Pilsen to inspire local youth, provide hands-on racing ...

The most effective sensory experiences are those that are intentional, aligned with brand identity and carefully measured for impact.

The launch of the Wynn Al Marjan Island in Ras Al Khaimah and Cinnamon Life’s City of Dreams development in Sri Lanka is ...

Are you tired of the same old games and snacks at parties? Why not try a murder mystery party with:  Drama Excitement A touch ...

Orlando is the host of InfoComm 2025, but also home to two of the world’s most beloved theme parks. Exploring the world of immersive experiences—which neighboring Universal’s Epic Universe excels ...

Critically ill children and their families are given life-changing wishes by Make-A-Wish. Disney is Make-A-Wish's largest ...

Discover how Runway AI is transforming game development by creating immersive worlds instantly—no coding required. The future ...

Once upon a time, culinary traditions were set in stone, recipes passed down from generation to generation, untouched and ...

The best immersive experiences don’t announce themselves. They belong to the space. They make the shopper feel like they’re discovering something, not being targeted.