Connect with a Twitter ad partner, who creates your tailored audience segments and sends Twitter the anonymized data. There is no limit to how many audience segments you can have in a campaign.

Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue. The ...

Audience ads don’t require users to share data, but they do invite you further into consumers’ lives. Consumers want you to become a part of their story, especially when you bring value.