But experts say it needs to prioritise what users want from its search engine, rather than becoming a content platform. Read ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to ...

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search ...

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

New reports. Google Search Console Insights has updated the reporting, these updates allow you to quickly see your total ...

“Google is the world’s leading search tool and plays an important role in all our lives, with the average person in the UK ...

Have you ever wondered why some businesses seem to grow much faster than others? Or why certain companies appear at the top ...

SEO tools for LLM Search are maturing as marketers better understand what to measure and how those measurements support ...

Potential changes could see the regulator force Google to give internet users the option to use an alternative search engine.

What every brand needs to know about Answer Engine Optimization (AEO) — how it works, why it matters, and how to make sure ...

Google may have to launch changes to its search engine in the UK and hand more power back to publishers, the competition regulator has warned. The Competition and Markets Authority (CMA) has said ...

Google is the only search engine that prominently displays AI summaries on its main results page. Bing and DuckDuckGo still ...